The Best Tools to Help You Generate Engaging Instagram Captions

Instagram captions have slowly but surely become the unsung hero of boosting your brand’s identity and engagements directly through likes, comments, and shares and indirectly by enhancing your performance on the Instagram algorithm. 

The secret lies in the fact that users spend more time viewing your post if you can snatch their attention with an engaging caption. Furthermore, embedding your brand’s tone in the caption increases the likelihood of them engaging with the post and following your page. 

The importance and influence of Instagram captions for your page’s overall success are undisputed. However, it is common that a shortage of staff, creativity, or time prevents you from giving them the attention they deserve. That is why we will introduce you to a shortcut called hashtag generator.

What is a Hashtag Generator?

A hashtag generator for Instagram is an AI tool that creates Instagram hashtags based on their relevance and trending potential. 

By utilizing an IG captions generator, you will be able to effortlessly generate high-quality captions while saving time that you would otherwise have to invest in research and brain-storming sessions.

There are quite a few options to choose from, so we formed a list of the best IG captions generators based on their effectiveness, simplicity of use, and price-to-quality ratio.

Tools to help with generating IG captions and hashtags

Connect Mor

Connect Mor can be perceived as a swiss army knife of social media marketing tools, with an array of features that cover all of your content, performance measuring, and competitor analysis needs. 

One of the things that separate good from exceptional software is the sheer simplicity of use. That segment is critical, as excessive learning how to operate a new tool defeats its purpose by adding additional turmoil to fixing your problem.

When first entering the Connect Mor dashboard, you will be presented with several individual menus modified for specific actions. 


The “Draft Posts” menu is where you will find the IG captions maker. The entire process can be summarised in three clicks:

  1. Click on the “Upload file” button
  2. Find and click on the photo that you are going to use in the post
  3. Click on the “Suggest posts” button

The only thing left is to sit back and wait for the AI to do its magic (which will take less than a minute). After that, the hashtag generator will come up with five different variants for the post, including captions as well as hashtags. 

If you would like to take an additional step towards ensuring that your post will be spot on, you can use the “Analyse Your Future Posts” feature (found in the same “Draft Posts” menu). 

You simply upload the photo and captions you want to publish, and the software will present you with a detailed analysis of the post’s potential for succeeding. That includes text, image, and combined analysis, so you have a clear picture of which compartment needs improvement.

Furthermore, you will also get a separate section of extracted words that showcases the “attention-grabbing” probability of keywords from your caption, as well as alternatives with a higher probability. 

Finally, the last section will be reserved for images and their performing potential. The Connect Mor tool will showcase similar photos to the ones you uploaded with engagement rate stats to ensure that your chosen image is as proficient as possible.

This is only scratching the surface when it comes to this software’s functionality because, apart from its hashtag generator for Instagram, it offers quite a few more features.

Those include:

  • Engagement rates for Instagram, Facebook, and Twitter
  • Engagement rate analytics divided into time, user, and an overall engagement heatmap
  • Top hashtags by keyword
  • Post research with engagement rate details
  • Detailed competitor analysis

If you would like to find out more about this product, you can visit the homepage and book a demo or opt for a 14-day free trial to experiment with everything this tool has to offer.

Storylab is an AI tool that, among other features, can be used as an IG captions generator. 

The way it works is pretty straightforward:

  • Enter the topic that you are interested in generating content for
  • Give the AI more details about your product or service
  • Log in to start generating content

Upon completing that process, the AI will construct a caption based on your instructions. 

The usage reaches far more than generating captions; you can also use it to develop blog posts, emails, and even Facebook and Google ads. However, the principle stays the same for all those generator types; simply input the topic and details about the product and let the AI do the rest.

It also has a built-in editor, which makes it easier to tailor the content on the platform itself.

In addition, you can use it as a standalone AI generator which can be very useful for crafting intros, outlines, titles, and similar.

This software can be used for free for up to three AI runs per month, or you can opt for the paid option with more runs, depending on which plan you choose.


AISEO is yet another tool that gets the job done as a hashtag generator tool. The main idea behind this product is to conjoin all the different pieces for constructing an all-around content AI engine.

Its functions are split into:

  • Paraphraser
  • Readability improver
  • Article generator

The article generator is the section where the captions can be formed and stretched into an entire article if needed. 

Similarly to Storylab, this tool also works on the principle of giving hints of what you’d like your article to be about, so it has a general idea of what to generate. 

It can be used for:

  • Title: Generate a blog post title.
  • Intro: Generate an introductory paragraph using your title and keywords.
  • Outline: Create an outline with a title and keywords.
  • Structured Outline: Add subheadings, improve the structure, and refine outlines.

Apart from content writing, this software possesses features of paraphrasing, as well as readability improvement. 


Steering away from AI tools, CaptionPlus is another excellent software that serves as both an IG captions maker and a hashtag generator

It withholds thousands of premade templates for you to choose from, with various topics in stock, including quotes, seasons, travel, holidays, and numerous other categories.

The same goes for hashtags, as they cover multiple topics with prepared hashtags for various scenarios. 

It may lack personalization, but with so many prepared captions in stock, you can use them directly for a post or as inspiration for writing something more to your liking. 

In addition, another one of its features is a font generator, with which you can style the font according to your brand’s voice and visual identity.

This tool connects all of the dots of creating an appealing Instagram caption, and best of all – it is free to use.

In Conclusion

An appealing Instagram page is necessary for elevating your business and ensuring that your products are being seen. However, with the competition being more fierce than ever, that is not the easiest thing to achieve. 


Luckily, there are several tools on the market that can give you a helping hand in improving your odds of hitting it big. Apart from their usage as an IG captions maker or a hashtag generator, these tools offer other functionalities that may be just what you are looking for to strengthen your online presence.