Best Times to Post on Instagram by Day in 2023

Instagram’s popularity among younger audiences is huge, but its essence made a huge shift from a strictly entertainment-based channel into a business gold mine.

With over two billion monthly active users, Instagram is one of the most widely used social media platforms today. That being said, standing out and getting noticed is a challenging task – you need to take specific measures to ensure your content gets seen by a broad audience. Numerous factors determine how successful a post will be, but one thing remains constant: you should post at the right time for your followers to see your content in their feeds.

In the following article, we will explore when precisely that might be by breaking down each day into sections according to their potency for success. After all, if you know when people are most likely active on social media, you can use it to expand your reach.

Is it important when you post on Instagram?

Keeping track of when you post on Instagram is essential for various reasons. Firstly, it has a great impact on user experience. The regularity of your schedule will give your followers a fair estimate of when they can expect a new publication.

By posting at specific times each day or week, they can always ensure that they see what’s new every time they check back in with your account, which converts to more engagement and brand awareness.

Secondly (and perhaps most importantly), keeping track of posting time creates an easy, repeatable process around creating and sharing content. If there is no consistency in how often or when things get created or posted online, it can lead to a loss of interest and, ultimately, a decrease in your follower count.

Best Times to Post on Instagram by Day


Users’ activity is fairly spread throughout the day on Mondays, peaking between 11 AM and 1 PM. It gradually increases over the morning and gradually decreases throughout the day, with around the noon time frames being the most potent.


Tuesday is all about starting strong, as research shows that the morning hours provide the best results for publishing on Instagram. It starts climbing up at around 8 AM before reaching the highest point at 9 AM. It remains solid at 10 AM as well, before the drop emerges and continues for the rest of the day.


Similarly, Wednesday publications reach the most success in the morning hours. The first activity spikes emerge at 5 and 6 AM, which remain consistent over the following hours before reaching their peak at 11 AM. Although still good, a slight decrease happens around noon before sequentially dropping over the course of the day.


Thursday can be considered the best day to post on Instagram, as it, unlike other days, has the largest peak of activity from 11 AM to 12 PM. The high activity continues at 1 PM as well, but with a slightly lower volume. 


The positive trends from Thursday transfer to the last workday of the week, with a minor change in the activity levels. The activity passes over to the afternoon hours, peaking at 2 PM, with high activity levels continuing until 5 PM when it decreases.


Although not as strong as Friday, the weekend vibes make Saturday another proficient day for publishing on Instagram. Again, the morning hours bring the highest engagements, or to be more precise, the high activity ranges from 8 AM to 10 AM, peeking at 9 AM.


Compared to the rest of the days, Sunday doesn’t have that much potential when posting on Instagram, so if possible, it would be best to avoid it. Still, if you are obligated to post on Sunday (for a holiday, anniversary, or something similar), your best bet would be posting between 11 AM and 1 PM, with the peak being at 12 PM. Publishing early in the day or late in the evening proves to be the least successful.

How to Determine Which Posting Times Work Best for Your Brand Specifically?

These time frames could be perceived as a general rule of thumb that should provide above-average results if implemented on any Instagram profile. But, for getting exceptional results, personalization is a necessity. 

Multiple factors will determine the best Instagram posting times, such as the age of your audience, time zone, niche, and similar elements. Having said that, it is possible that following those time frames may not bring a significant increase in your engagement track record.

It takes careful planning and detailed observation of your insights to get the most out of this engagement-enhancing strategy and pick out patterns that will bring in the results. This can be done manually or with a tool to speed things up.

One of the tools that can provide those insights is Connect Mor. By utilizing this software, you can get a detailed overview of the best Instagram posting times for your brand in particular.

How it works is pretty straightforward – you select your social media of choice (Instagram, Facebook, or Twitter) and the client group you are interested in. After that, you will be presented with a couple of charts with analytics of the following categories:

  • Instagram Engagement Rates by User
  • Instagram Engagement Heatmap
  • Instagram Average Daily Engagement Rate
  • Instagram Average Hourly Engagement Rate

With these charts, you’ll be able to pinpoint the exact time frames of your users’ activity by days when they are most active, as well as the time of the day which brings the most engagement. 

Regarding analytics, this tool has quite a few more tricks up its sleeve. For example, you can open the Individual Competitor tab to inspect a brand similar to yours. After choosing a competitor, you’ll be presented with a detailed graph of their engagements over time (by day, week, or month) and an engagement heatmap. 

By exploiting this data, it’s considerably easier to identify activity spikes among their followers, which can be applied to your product, as they are in the same field of business.

Furthermore, you can also use it as a caption maker since it has a built-in AI that uses visual recognition for generating copy. Or, to put it more simply – you upload a picture you intend to publish, and it will automatically generate five caption samples for you to choose from – hashtags included

And to ensure that your posts are on point, it can recognize the potential of a certain image for getting engagements, as well as display better alternatives, suggest trending words to include in the copy, topics with the highest engagement rate, and so much more.

If you’d like to better understand this tool, you can visit the Connect Mor website and sign up for a 14-day trial or book a demo.


Finding the best timing for posting on Instagram may be tricky, but with proper research or with the help of a tool, it’s far from an impassable obstacle. As we stated previously, there is no one-size-fits-all solution for when to post on Instagram. It all depends on your brand and audience, as well as what type of content you’re creating. However, by following these tips and keeping an eye out for trends in your own analytics data over time, you may discover patterns that work well for different types of posts or images within your account.